Nobody runs out of things to post because their business is boring. They run out because they are treating every post as a new idea. One finished piece of work — a project you completed, a problem you solved — contains a month of material if you take it apart properly.
Start with the finished thing
You need the write-up first: the situation, what you did, what changed. Write that once, properly. Everything below is editing, not writing, which is why this works and “post more often” does not.
Week one: the result
Lead with whatever changed, stated plainly. If you have a number, the number is the post. If you do not, the change is still the post — “they could not do X, now they can” works fine. One clear claim, no build-up.
Week two: the before and after
Visual, and the easiest post to make. A screenshot of the old and new, two photographs, a chart. People will stop for a comparison when they will scroll past a claim. Say what specifically to look at, or the viewer decides for themselves and misses the point.
Week three: the decision
The one that earns respect rather than likes. Pick a genuine judgement call from the project — something you chose not to do, a tradeoff, something that did not work first time — and explain the reasoning. This is the post that makes people think you know what you are doing, because only someone who has done the work has this to say.
Week four: the client’s words
Their quote, unedited, attributed. Trim for length if you must but never rewrite it — a testimonial in your voice reads as invented, because it is. If you do not have one, ask. The best moment is right after handover, while they are still pleased.
Why this holds up
Four posts, one piece of source material, and none of them repeat each other because each takes a different angle: outcome, evidence, thinking, endorsement. Finish a project a month and you have a permanent content calendar that is entirely made of true things.